Top 5 Content Marketing Trends (2020)
What is content marketing?
It is a marketing strategy that involves publication, content creation, and distribution of content to target audiences. It is focused on creating and distributing valuable, relatable, and consistent content. It is with the purpose to attract and retain a clearly-defined audience. Ultimately, to drive profitable customer action.
To learn more, click below to go to our other blog post on what is Content Marketing!
Now, let’s jump straight to the point. Here are the top 5 content marketing trends in 2020.
Podcasts
More personal approach
Cheap and Fast
No screens and cameras needed
Livestreams
Includes live auctions and sales
Builds trust towards your brand
Real-time engagement
Helps you to understand your consumer base more
TikTok Videos
Short Videos
Easy to find creative contents in the platform
Platform dominated by younger demographics
Product Photos
Pictures communicate without words
Attracts attention
Shows customers what exactly you are selling
Social Media
Easier and faster communication
Boosts organic visibility
Increase website traffic